The TV Addict 

I’m not much of a weekend box-office reporter myself (as an English/Film guy, math and numbers sort of frighten me), but I suppose IRON MAN’s massive numbers merit a brief acknowledgement. According to Box Office Mojo, IRON MAN pulled a whopping $100.7 million dollars over the weekend, making it the second biggest 3-day release ever that wasn’t a sequel, right behind SPIDER-MAN. Not bad for a comic book character that isn’t nearly as recognizable as someone like Superman, Batman, or Spider-Man. It’s a credit to the marketing, to the tireless PR work done by the filmmakers, the awesome trailers, and the great reviews as well.

Also, on another note, that cricket chirping noise you hear is coming from all those people who thought the release of GRAND THEFT AUTO IV would somehow affect the box office of IRON MAN because purportedly they were both targeting a similar demographic, and for some reason were not believed to be able to multi-task and divide their attention to take a break from video gaming to see a movie. Heck, even I managed to see IRON MAN, despite being more or less glued to my Xbox since the game’s release. Nothing, not even GTA, could have kept me away.