The TV Addict 

A while back I wondered aloud about the effectiveness of viral marketing (check it out here), especially in regards to THE DARK KNIGHT. Now, the other day, while reading about the increasingly frantic fictional happenings in the campaign for that film, I realized something. Whoever is conceiving, programming, developing, writing and generally involved with the campaign better get credit/acknowledgement. Sure, I understand conceding that somebody “planned” all this stuff might ruin the original intent, i.e. immersion in these fictional worlds, but given the amount of work and cleverness and creativity that is being invested here, somebody deserves to be recognized for it.

I guess to avoid bursting the immersive bubble, those involved could be revealed after the film has been released, but I think it’s important – as it is for any writer/creator – that these guys get some well-deserved credit for their creativity and ingenuity, and not be treated as simple extensions of marketing, or – worse – ignored like any other writers/creators that create original content for the internet.