Comments on: REEL Rant: Viral Marketing http://thereeladdict.com/reel-rant-viral-marketing/ Just another WordPress weblog Fri, 29 Aug 2008 02:48:45 +0000 http://wordpress.org/?v=2.3.2 By: the REEL Addict » Blog Archive » REEL Rant: Viral Credits http://thereeladdict.com/reel-rant-viral-marketing/#comment-2323 the REEL Addict » Blog Archive » REEL Rant: Viral Credits Thu, 08 May 2008 19:05:43 +0000 http://thereeladdict.com/reel-rant-viral-marketing/#comment-2323 [...] while back I wondered aloud about the effectiveness of viral marketing (check it out here), especially in regards to THE DARK KNIGHT. Now, the other day, while reading about the increasingly [...] […] while back I wondered aloud about the effectiveness of viral marketing (check it out here), especially in regards to THE DARK KNIGHT. Now, the other day, while reading about the increasingly […]

]]> By: A reaction to rants about Viral Marketing « Wonder Abby http://thereeladdict.com/reel-rant-viral-marketing/#comment-730 A reaction to rants about Viral Marketing « Wonder Abby Wed, 16 Apr 2008 07:34:55 +0000 http://thereeladdict.com/reel-rant-viral-marketing/#comment-730 [...] A reaction to rants about Viral Marketing Filed under: Rants, movies/entertainment, viral marketing — abbycopuyoc @ 7:34 am Tags: Dark Knight, movies, viral marketing I found an interesting post on viral marketing in thereeladdict.com . [...] […] A reaction to rants about Viral Marketing Filed under: Rants, movies/entertainment, viral marketing — abbycopuyoc @ 7:34 am Tags: Dark Knight, movies, viral marketing I found an interesting post on viral marketing in thereeladdict.com . […]

]]> By: abby viral marketing blog http://thereeladdict.com/reel-rant-viral-marketing/#comment-729 abby viral marketing blog Wed, 16 Apr 2008 07:15:42 +0000 http://thereeladdict.com/reel-rant-viral-marketing/#comment-729 Perhaps the problem is that viral marketing becomes an end in itself. We market to be talked about, but really at the end of the day, it's all about whether the target individiual actually buys the service, product or idea. Buzz for the sake of buzz is just that, publicity and not really marketing. It's hard to measure the effectiveness of a viral campaign, although I am led to believe that it can at the least increase traffic. If you increase traffic and have people talk about you, but you still don't sell, then there must be something wrong in the marketing message in itself. All actors have a stage presence, but not everybody gets the Award. Just like on the net, you may have a presence, but it doesn't always mean anything. For certain products or services too, they don't start with the audience, consumer already liking the product -- so viral marketing may be necessary. Also, it is quite important to tailor the campaign specifically to the product's objectives and needs. Perhaps the problem is that viral marketing becomes an end in itself. We market to be talked about, but really at the end of the day, it’s all about whether the target individiual actually buys the service, product or idea. Buzz for the sake of buzz is just that, publicity and not really marketing. It’s hard to measure the effectiveness of a viral campaign, although I am led to believe that it can at the least increase traffic. If you increase traffic and have people talk about you, but you still don’t sell, then there must be something wrong in the marketing message in itself. All actors have a stage presence, but not everybody gets the Award. Just like on the net, you may have a presence, but it doesn’t always mean anything. For certain products or services too, they don’t start with the audience, consumer already liking the product — so viral marketing may be necessary. Also, it is quite important to tailor the campaign specifically to the product’s objectives and needs.

]]> By: theREELaddict http://thereeladdict.com/reel-rant-viral-marketing/#comment-728 theREELaddict Wed, 16 Apr 2008 04:43:33 +0000 http://thereeladdict.com/reel-rant-viral-marketing/#comment-728 Thanks for the great post, Levi. It's great to hear from someone who is in this area a little bit, and has looked into the matter already. I kind of understand the motivation behind these marketing techniques better now. Thanks for the great post, Levi. It’s great to hear from someone who is in this area a little bit, and has looked into the matter already. I kind of understand the motivation behind these marketing techniques better now.

]]> By: Levi http://thereeladdict.com/reel-rant-viral-marketing/#comment-726 Levi Tue, 15 Apr 2008 16:30:08 +0000 http://thereeladdict.com/reel-rant-viral-marketing/#comment-726 I actually just started looking into Viral Marketing for my firm and so far, it seems like hit or miss. There are very few VM successes and many many flops. But if you consider your own response to the Dark Knight previews and such, for example, as you have labelled yourself an "obsessive film geek" (which I will admit I also am), consider also that many of this "target group" may respond similarly. You posted a blog about it while I'm sure others have as well. This means more articles are written about the movies that have made their campaign so obviously a marketing campaign. In SEO, articles and blog posts are among the top key factors to optimize one's internet presence. However, generally, one will pay hundreds of dollars to have bloggers post about them and twice as much to submit articles or press releases. The meat of a VM campaign is essentially free. People do the talking for you, but you need to get them to talk. Think about the obsessive tendencies of movie-goers. My roomate is a great example, as he is the kind of person that becomes obsessed to the point that he will buy your ticket, and another for himself, to a movie he has already seen, so that you will see it. These marketing techniques target both sides of the fence and they encourage those people to pull others off the fence. In Viral Marketing, the LAST group a campaign should target is the middle of the run. You target one side to love you, the other side to hate you, then the two extremes have to talk about it (either how great or stupid it is) and those on the fence get caught up and are bound to fall to one side or the other. At least, that's what I've gathered so far, but I'm no professional, I'm just getting into this. I actually just started looking into Viral Marketing for my firm and so far, it seems like hit or miss. There are very few VM successes and many many flops.

But if you consider your own response to the Dark Knight previews and such, for example, as you have labelled yourself an “obsessive film geek” (which I will admit I also am), consider also that many of this “target group” may respond similarly. You posted a blog about it while I’m sure others have as well. This means more articles are written about the movies that have made their campaign so obviously a marketing campaign. In SEO, articles and blog posts are among the top key factors to optimize one’s internet presence. However, generally, one will pay hundreds of dollars to have bloggers post about them and twice as much to submit articles or press releases.

The meat of a VM campaign is essentially free. People do the talking for you, but you need to get them to talk.

Think about the obsessive tendencies of movie-goers. My roomate is a great example, as he is the kind of person that becomes obsessed to the point that he will buy your ticket, and another for himself, to a movie he has already seen, so that you will see it.

These marketing techniques target both sides of the fence and they encourage those people to pull others off the fence. In Viral Marketing, the LAST group a campaign should target is the middle of the run. You target one side to love you, the other side to hate you, then the two extremes have to talk about it (either how great or stupid it is) and those on the fence get caught up and are bound to fall to one side or the other.

At least, that’s what I’ve gathered so far, but I’m no professional, I’m just getting into this.

]]>