The REEL Addict 

For a movie whose trailer I once claimed to be the sign of the Apocalypse, BEVERLY HILLS CHIHUAHUA box office weekend shocked this REEL Addict in a lot of ways. For one, the movie has been out for three days, and the world is still here. So that’s something for the rest of us who thought while people would be watching talking dogs, we’d be outside facing the apocalypse. What’s more though is that not only was the movie No. 1 this weekend at the box office, but it somehow managed to gross $29 million dollars. What…the…hell?

To attempt to answer that question, I thought I’d offer a few theories why the film did so well. Feel free to contribute your own below.

Kids must have been really really bored, i.e. teachers aren’t doing their jobs and giving them enough homework.

Kids and their parents must be so starving for family films that they were willing to accept anything that had the word “Disney” slapped on it.

If you make a movie with cute talking dogs, kids will come. (It did get me to see HOMEWARD BOUND II when I was youngin’ myself).

Sarah Palin created such a demand for pitbulls and lipsticks, that people were willing to settle instead for little Chihuahua’s with lipstick.

Paris Hilton loves Chihuahua’s so much she made it her charitable cause to buy 80% of this weekend’s tickets to encourage a sequel.

People really really like seeing Jamie Lee Curtis and Piper Perabo, and hearing Andy Garcia, Drew Barrymore, and George Lopez.

People are just so damn tired of seeing Michael Cera playing the same character over and over again, they decided BEVERLY HILL CHIHUAHUA would be less painful torture.