summer movie preview

TWILIGHT Trailer

July 18th, 2008

TWILIGHT’s marketing has me all sorts of confused lately in what they are trying to accomplish. This new, lengthier trailer is no exception. Now correct me if I’m wrong, but isn’t part of the massive appeal and the major thrust of the novels the Romeo & Juliet like melodramatic, teenage-angsty romance between Edward and Bella? Because that’s the impression I got. Not from this trailer though, which focuses almost entirely on the major threat of James’ hunting of Bella. Barely a hint of the Bella and Edward affair. Now, before I get too harsh with the marketing people, it may just be a case of them knowing devotees of the novels are going to see the film no matter what. So why not make a trailer that seems more vampire/thriller/fantasy/action-heavy to draw in people who don’t know the books and … guys. That’s fair. It just seems that none of the promotions around the film have really either been geared towards fans of the book (like ads for superhero movies often are) or been popular with them.

What do y’all think? Those of you who are fans of the book, are you happy with this new trailer or does it emphasize the wrong story elements from the novel? For those of you who have never even touched the books, how does the trailer come off to you?

4 Responses to “TWILIGHT Trailer”

Marye~ Says:

As a fan of the books, I’m not particularly interested in seeing the movie. There does seem to be a big push on the action packed side of a forbidden love story. I’d hate to see Hollywood screw up another perfectly good novel for the sake of selling a few extra tickets.

J Says:

I’m a fan of the books, and I’m optimistic about the movie. It’s not going to be the same, but I’m hoping I can enjoy it in its own right, and try not to nitpick the details.

So, yeah, I think the movie - and the trailer - are focussing more on (or, I guess, equally at least?) the thriller aspect than the romance. Having said that, if they build the tension and the pace of the movie up the same way as the novel does, it could be great - the action in the book kicks everything up a notch, to a more intense flurry towards the finish.

God, I ramble… But basically, the books are great, and the movie should (hopefully, hopefully) be good enough to interest fans and newcomers alike. Plus - Rob Pattinson? ‘Nuff said.

C.T. Says:

Most smart studios do more than one trailer aimed at different crowds. The best example? Look at the trailers for Sweeney Todd which, if you went by them, would have left you with no clue that it was actually a musical!

Reanna Says:

I think that the movie will be good…I mean trailers don’t always show everything. And also, I thought Wall-e wouldn’t be good at all but the movie was actually awesome!!! I just hope that Hollywood doesn’t screw this up because LOTS of people are anticipating this movie!!!

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